THE BRAND
Nirvana Water is revolutionary new water with infused HMB.
The only water infused with myHMB® Clear. Transformative science infused in every sip for clinically-proven Muscle Wellness.
Your body decides how you make the most of each day. Cleanse and refresh it with healthy natural spring water infused with clinically-proven Muscle Wellness.
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Nirvana Water approached us with a simple goal…Snackable content (both photo and video) highlighting their top investors and athletes.
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Nirvana has a team of elite athletes who are also investors in the brand. We worked with with top investors including: Donte Whitner (ex NFL 49er), Kyle Lowery (NBA: Miami Heat), Brandin Cooks (NFL Houston Texans), Patrick Willis (ex NFL 49er). In addition to that we shot numbers events that Nirvana Water was a sponsor for including the Wanderlust Festival in NYC and the Belgian Waffle Bike race in San Diego.
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Our primary goal was to create content for the brands social media as well as for the athletes investors personal handles. Nirvana also used the content we produced for advertisements, Press releases, and print collateral.
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NFL Veteran: Donte Whitner
Ex-NFL 49er, Football Analysis, and Nirvana Water HMB investor, Donte Whitner is an over. achiever.
We got the chance to capture Donte during one of his training sessions and how he uses the product.
The content was shared across social media, advertisements, and a Press Release.
NBA Star: Kyle Lowery
Miami Heat Point Guard and NBA Allstar Kyle lowery is one of the faces for Nirvana Water HMB. He is also a minority investor in the brand.
We had the chance to follow Kyle during his workout in the off season starting with a 4am weight lifting session, followed by boxing, and then a shoot around for 90 mins.
All the content produced was used across social media, advertisements, and a Press Release.
Houston Texans WR:
Brandin Cooks
NFL Star and Nirvana Water HMB investor, Brandin Cooks is one of the best at what he does
Brandin Cooks trains and recovers with Nirvana and is a huge proponent of the brand.
We did an “interview” style piece asking Brandin how he uses the brand. All of the content was shared across social media, advertisements, and a Press Release.
Event Coverage: Wunderlust NYC
Nirvana Water brought us along to capture the popular Wunderlust Yoga event in Grand Central Park. Nirvana was one of the sponsor and partners with the event to be the hydration sponsor.
Our content was not only used for Nirvana but also the Wunderlust team as social recaps for the weekend.
